The Instagram awareness campaign for Fathima Siraj, founder of Learndeck exceeded expectations, successfully achieving its primary objectives of expanding personal brand visibility and driving strong engagement across a highly targeted Malayalam-speaking audience. With a total reach of 11,00,000 unique accounts and an average engagement rate of 8.1% significantly above the industry benchmark of 3–5%, the campaign is a clear testament to the power of authentic, community-driven content.

The 25 partnered pages played a pivotal role in amplifying Fathima’s story and her inspiring entrepreneurial journey, collectively generating over 750,000 impressions and 20,041 likes. The campaign also received 76 comments, reflecting genuine audience conversations around Fathima’s mission to transform education for underprivileged children across Kerala.

These results demonstrate that Fathima Siraj’s story, a 22-year-old from Koduvally, Kozhikode who built a platform now empowering 500+ teachers and tens of thousands of students, resonated deeply with the community. We strongly recommend building on this momentum with a conversion-focused follow-up campaign to translate this broad awareness into enrollments and measurable growth for Learndeck.